Williamstown FC - Liam Picken Academy

Program Summary:

The WFC Development Program is a high quality personal development program that provides support to 1st year players. Young footballers with dreams of being drafted onto an AFL list or inspiring to be involved with elite VFL Club will be given every opportunity to realise their full football potential. Along with an intense football focus, the program will also concentrate on developing the personal attributes of participants to enhance their ability to build an alternative career beyond football through a Certificate 3 Program in Sport & Recreation conducted. by Sports Learning Australia

The Program will also assist in developing Australian Rules footballers and at times young talent from other sporting backgrounds who have been identified as potential talent or possible future AFL draftees. The program will also develop the basic decision-making potential of participants and help to develop other performance deficiencies. The Program will encourage potential talent to maintain a balance between football development and life outside of football. It can also provide an ideal platform for AFL delisted players to continue to train in an elite environment with industry specialists whilst waiting for the upcoming National or Rookie drafts.

The Liam Picken Academy will take a holistic approach to development with players undergoing a Career Oriented Participation induction program (run by Sports Learning Australia) with all players graduating with a Certificate 3 in Sport & Recreation. This is the same induction program that all 18 AFL clubs undertake with their first year players. With an emphasis on life and professional development, components of the induction program include financial advice, goal setting, resume writing, time management, cooking lessons and health and wellbeing.

The Williamstown Football Club is excited about witnessing our players flourish within the Liam Picken Academy. We look forward to many more Liam Picken’s making the transition from VFL Development Football to AFL football.

Key Areas

  • Certificate IV in Leadership & Management
  • Level 1 First Aid/CPR
  • Level 1 Youth Coaching Course
  • AFL Victoria Engagement
  • Community Engagement Project
  • AFL Education Program
  • Club Education Program
  • First Year Players Dinner

Academy Draftees:

Jack Frost – Collingwood 2012
Dane Rampe – Sydney 2012
Andrew Gallucci - Carlton 2015

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